GROWTH PATTERN

Adding Retention to Next.js + Convex + Clerk + Stripe Apps

The Next.js + Convex + Clerk + Stripe architecture supports user onboarding but lacks behavioral tracking to identify when users need re-engagement.

Next.js + Convex + Clerk + Stripe

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What's Missing in Standard Next.js + Convex + Clerk + Stripe Architecture

Convex's reactive queries are great for real-time updates, but they don't track user behavior patterns. Without custom event logging, you can't detect when users stop engaging or celebrate milestones. The reactive nature means queries update automatically, but there's no built-in way to detect inactivity.

Standard Next.js + Convex + Clerk + Stripe Flow vs Optimized Skene Flow

Standard Flow
1

User completes onboarding

2

User activity tracked manually (if at all)

3

No automated re-engagement when activity drops

Skene Flow
1

Monitor Convex 'events' table for user activity patterns via reactive queries

2

Detect when user becomes dormant (no activity for 7 days)

3

Trigger re-engagement email sequence with personalized content

4

Track re-engagement success and adjust campaigns

Visual comparison of the flows:

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How Skene Fixes This

The Skene infrastructure for Next.js + Convex + Clerk + Stripe monitors Convex event patterns and identifies when users hit milestones or become inactive. It then automatically sends targeted re-engagement sequences.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Retention Loop pattern for Next.js + Convex + Clerk + Stripe.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions