GROWTH PATTERN

Adding Retention to Next.js + Convex Apps

Users complete onboarding with Next.js + Convex, but after the initial excitement fades, there's no system to detect when they stop engaging.

Next.js + Convex

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What's Missing in Standard Next.js + Convex Architecture

Convex handles data reactively, but doesn't include behavioral tracking to identify inactive users or track engagement milestones. The reactive system works for data updates, but not for retention tracking.

Standard Next.js + Convex Flow vs Optimized Skene Flow

Standard Flow
1

User completes onboarding

2

User activity tracked manually (if at all)

3

No automated re-engagement when activity drops

Skene Flow
1

Monitor Convex 'events' table for user activity patterns via reactive queries

2

Detect when user becomes dormant (session count dropped 80%)

3

Trigger re-engagement email sequence with personalized content

4

Track re-engagement success and adjust campaigns

Visual comparison of the flows:

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How Skene Fixes This

We created a Skene configuration that tracks user activity in Convex and correlates it with authentication session data. When users become dormant, it automatically sends personalized re-engagement emails that reference their last actions.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Retention Loop pattern for Next.js + Convex.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions