GROWTH PATTERN

Adding Retention to Next.js + Xata + Clerk Apps

Next.js + Xata + Clerk handles the initial user journey well, but drops the ball on retention by not tracking user activity patterns.

Next.js + Xata + Clerk

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What's Missing in Standard Next.js + Xata + Clerk Architecture

Xata provides excellent search and analytics, but its event tracking is limited. You can't easily identify inactive users or track behavioral patterns without building custom monitoring. While Xata has analytics, it's focused on query performance, not user behavior.

Standard Next.js + Xata + Clerk Flow vs Optimized Skene Flow

Standard Flow
1

User completes onboarding

2

User activity tracked manually (if at all)

3

No automated re-engagement when activity drops

Skene Flow
1

Monitor Xata 'events' table for user activity patterns via branching

2

Detect when user becomes dormant (no activity for 7 days)

3

Trigger re-engagement email sequence with personalized content

4

Track re-engagement success and adjust campaigns

Visual comparison of the flows:

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How Skene Fixes This

We created a Skene Prompt that installs retention infrastructure into Next.js + Xata + Clerk. It uses Xata's branching to monitor user activity and automatically triggers re-engagement campaigns when users become dormant.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Retention Loop pattern for Next.js + Xata + Clerk.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions