GROWTH PATTERN

Activating Analytics Data for Growth with PostHog

PostHog provides analytics, but there's no system to activate this data for behavioral segmentation and targeted campaigns.

PostHog

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What's Missing in Standard PostHog Architecture

PostHog collects analytics data, but events aren't connected to growth automation workflows. Analytics remain passive instead of driving automated user engagement.

Standard PostHog Flow vs Optimized Skene Flow

Standard Flow
1

User has access to PostHog features

2

Features available but usage not monitored

3

No activation prompts for unused features

Skene Flow
1

Monitor PostHog usage patterns and feature adoption

2

Identify users who haven't used key features

3

Trigger feature discovery emails with examples and use cases

4

Track feature adoption and send advanced usage guides

Visual comparison of the flows:

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How Skene Fixes This

This Skene configuration watches PostHog analytics events and automatically triggers growth workflows when users hit milestones like first purchase or feature adoption.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Analytics Activation pattern for PostHog.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions