GROWTH PATTERN

Adding Email Engagement Tracking to Postmark

Postmark sends emails successfully, but there's no engagement tracking to segment users and send targeted campaigns based on open rates.

Postmark

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What's Missing in Standard Postmark Architecture

While Postmark delivers emails reliably, open rates and clicks aren't monitored to identify engaged vs. inactive users for personalized messaging.

Standard Postmark Flow vs Optimized Skene Flow

Standard Flow
1

User has access to Postmark features

2

Features available but usage not monitored

3

No activation prompts for unused features

Skene Flow
1

Monitor Postmark usage patterns and feature adoption

2

Identify users who haven't used key features

3

Trigger feature discovery emails with examples and use cases

4

Track feature adoption and send advanced usage guides

Visual comparison of the flows:

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How Skene Fixes This

The Skene infrastructure for Postmark monitors email performance and automatically personalizes messaging based on engagement patterns, sending targeted campaigns to re-engage inactive users.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Email Engagement pattern for Postmark.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions