Measurement plans

Give your next launch a way to learn.

Your growth team defines what a launch should change, and engineering ships it. Skene turns that goal into milestones and measurement requirements, then checks the result against your plan.

Start with Skene Explore the plan

You define the launch goal

Help more invited teammates become active.

Target40%First 14 days after launch

Team invitations / Draft plan

The goal becomes a document your team can review.

Skene drafts the audience, target, reporting window and required events. Your team reviews the plan before continuing.

Skene drafts the measurement plan

Team invitations

For your review

Goal defined by your team

More invited teammates become active.

Audience: Existing customersKeep the audience attached to the result.
Target: 40% activationYour team sets what success means.
Window: First 14 days after launchCount invitations and activations in the same window.
Formula: Activated teammates / invitations sentOne invitation per teammate in this example.

The launch measurement plan connects two milestones: invitation sent and teammate activated.

01 / Invitation sentinvitation_sent

Found in code

02 / Teammate activatedteammate_activated

Required event missing

Product preview

Complete the missing tracking

The gap becomes a reviewable change.

01 / Skene
Names the gap
Supplies implementation instructions for teammate_activated.
02 / Coding agent
Prepares new tracking
Adds the required event at the product milestone.
03 / Engineering
Reviews and merges
Checks the event, its fields and when it fires.
04 / Skene
Checks the evidence
Verifies the requirement again. Measurement still needs received event data.

After release / Example result

Compare the result with the goal you set.

In this later state, engineering has reviewed and released the tracking changes. Skene has checked the required evidence, and both events are being received.

Skene compares the observed result with your target

38.6% activation. Target not reached.

Invitations sent1,248

Teammates activated482

Activation38.6%

Target40%

Target not reached

1.4 percentage points below target. Your team decides what to try next.

One invitation per teammate. All 482 activations occur inside the same first 14 days after launch. Available tracking is not the same as an achieved target.

Start with the goal and the source.

You do not need to supply event names.

Describe the launch and connect the source Skene needs to inspect. Review and refine the draft plan with your team.

A measured result needs actual data.

Missing requirements stay visible until the evidence arrives. Code alone does not establish a product result.

Read the plan documentation See supported connections

The next launch

Start the next version with the evidence still attached.

A check can suggest a Next version focus. Keep the previous plan on the record while you decide what to test next.

Keep the result. Change the next hypothesis.

Create next version preserves the previous hypothesis and verification results. The new version is where the next change belongs.

Review the next focus.

Your team decides what to test next with the previous plan and its evidence on record.

FAQ

Before you describe what you're shipping.

What happens after I click Start free?

Sign in, create a workspace and connect a source. The free audit shows what your product already collects. A plan scopes the evidence to a change you want to launch.

What does the GitHub App and Supabase connection touch?

The GitHub App requests read and write permissions so it can post reviews and propose fixes. It never pushes to your default branch. Supabase access starts read-only and can be upgraded to read-write if you choose.

What does the free tier include?

The free audit covers what your product collects, once per workspace, with no card.

What happens once the after-launch Check needs real data?

The plan needs a success formula and data for its inputs. Run check uses the data available for the reporting window and shows where each input came from.

Make your next launch measurable.

Start with the goal. Build the plan with Skene.

Start with Skene