Notes on product data and the decisions it informs, from the people building Skene.
Publishing every table is the wrong answer. Primary keys, replica identity, column subsets, row filters, and the tables we leave in Postgres on purpose. Episode 3 of the build series, written up.
Postgres, Supabase Pipelines, BigQuery, and the tools your go-to-market team opens on a Monday. What each layer owns, what it refuses to own, and why a wrong number can stay green at every hop after it enters. Episode 1 of the build series, written up.
The Winter 2027 application we sent, close to verbatim, with the weak answers marked. Written for founders filling in the same form, by someone who has no idea yet whether it worked.
The whole path, in order. The publication is SQL you write yourself, the destination takes four fields, and two things nobody mentions until you hit them: who gets the bill, and the region field you set once and can never change. Episode 2 of the build series, written up.
Supabase Pipelines replicates eligible Postgres changes to analytical destinations with at-least-once processing. Four illustrative failure modes show why replication cannot create an event the application never captured, and which checks Skene actually performs.
How Skene sends skene.track() events to an Analytics Bucket in your Supabase project, maps evidence from code and schema, and reviews tracking changes before merge.
A pull request can remove the event behind a report without breaking the feature. Skene reviews tracking changes before merge, while the missing data can still be prevented.
Skene Welcomes Supabase to Helsinki by launching a Supabase community events in Helsinki
Product growth dies when custom events break silently. Here's why tracking user actions matters more than vanity metrics and how to protect your data.
Practical strategies to accelerate development speed without sacrificing code quality. Real tactics from founders who ship fast and maintain stable products.
A three-run case study: CelX used Skene as a continuous build loop to fix onboarding leakage, harden security for agentic execution, and pivot from seat-based SaaS to outcome-based Agents-as-a-Service.
I ran Skene's PLG skills on my pitch deck builder. The analysis found decision paralysis on the creation page. I built a 4-step onboarding survey based on the recommendations. First-pitch completion rose 13 percentage points, about 33.3% relative.
Pitchkit's fastest creation method (URL generation) was buried as one of four equal links. Only 12% of users tried it. I promoted it to hero, added progress animations, and switched to a card layout. Completion went from 38% to 58%.
A needs-based comparison of onboarding tools, documented pricing models, and implementation questions to test before buying.
A ready-to-use SaaS onboarding checklist template covering every step from signup to activation, with examples and metrics.
How to define, measure, and improve activation rate, with one dated B2B benchmark and guidance for comparing your own cohorts.
How to identify at-risk SaaS accounts using product usage signals, support data, and engagement patterns before they churn.
Patterns from Stripe, Twilio, and Vercel for developer onboarding that gets developers to their first API call in minutes, not hours.
A decision framework for choosing between reverse trials, freemium, and free trials in your PLG pricing strategy.
Step-by-step guide to defining PQL criteria, building a scoring model, and routing product-qualified leads to sales effectively.
A practical framework for measuring and reducing time-to-value in SaaS onboarding, with explicitly illustrative product patterns.
How to build effective self-serve onboarding when you have no customer success team. A playbook for early-stage SaaS with zero CS headcount.
Frameworks for measuring expansion, designing triggers, and testing upsells, cross-sells, and usage-based growth.
A guide to implementing product-led sales (PLS) alongside your PLG motion. Learn when to layer in sales, how to define PQLs, and avoid killing self-serve.
A practical guide to implementing usage-based pricing in your SaaS product, comparing Chargebee, Stripe, and Paddle for metering and billing.
A decision framework for choosing between retention loops and growth loops in your PLG motion, with design templates and real examples.
A practical playbook for identifying and re-engaging stalled SaaS accounts that stopped onboarding midway, with email sequences and product signals.
The 12 essential product-led growth metrics you should track, with benchmarks and a framework for building your PLG dashboard.
Is the BoxyHQ SaaS Starter Kit good for product-led growth? We audited signup, feature gating, analytics, and billing. Score: 4.2/10 for PLG. Strong enterprise features (SAML, SCIM), but no plan-based gating or trials.
We audited the popular ixartz/SaaS-Boilerplate against ten product-led growth criteria. Free version lacks checkout, trials, and analytics. Pro pricing locks the parts you need to grow. Full breakdown plus what to use instead.
Is JustShip good for product-led growth? We audited signup, feature gating, analytics, and billing. Score: 2/10 for PLG. Clean auth with PostHog, but Stripe webhooks don't save to database and no feature gating exists.
Is Launch MVP the best Supabase starter for SaaS? Highest PLG score (5.9/10) with working trials, onboarding, and PostHog analytics. See the full audit and what needs enabling.
Is Nextbase good for SaaS? We audited signup flow, auth, and database schema. Best signup (8/10) among Supabase starters but zero monetization. Score: 3.2/10 for PLG. See what's missing.
Is Saasfly good for product-led growth? We audited signup, feature gating, analytics, and billing. Score: 4/10 for PLG. Has PostHog and Stripe, but feature limits aren't enforced: code is commented out.
Is the CMSaasStarter template good for product-led growth? We audited signup, feature gating, analytics, and billing. Score: 3.7/10 for PLG. Best Stripe integration of any SvelteKit starter, but no analytics or feature gating.
Is the Vercel Next.js Subscription Payments template good for SaaS? We audited signup flow, Stripe integration, analytics, and feature gating. Score: 3/10 for PLG. See what's missing and how to fix it.
A maintained historical release about Skene’s January 2026 pre-seed announcement. Financial figures and current-product claims are omitted or scoped under current disclosure rules.
A curated list of the top resources for learning product-led growth in 2026: books, courses, newsletters, communities, and people to follow.
A practical playbook for early-stage teams whose PLG deck looks great but revenue doesn't.
How to pick a CDP that actually supports product-led growth instead of becoming an expensive logging system.
A practical path to actually learning product-led growth, by running real experiments instead of just reading buzzword decks.
