What's Missing in Standard Fathom Architecture
While Fathom tracks user events correctly, this data doesn't automatically trigger behavioral segmentation or targeted retention campaigns.
Standard Fathom Flow vs Optimized Skene Flow
Standard Flow
1
User has access to Fathom features
2
Features available but usage not monitored
3
No activation prompts for unused features
Skene Flow
1
Monitor Fathom usage patterns and feature adoption
2
Identify users who haven't used key features
3
Trigger feature discovery emails with examples and use cases
4
Track feature adoption and send advanced usage guides
Visual comparison of the flows:
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How Skene Fixes This
We built a Skene Prompt that activates Fathom analytics data for growth. It connects analytics events to automated workflows, triggering behavioral segmentation and targeted campaigns.
Implementation Comparison
Using Skene Infrastructure
Auto-managed state. Installed via Prompt.
Install via Prompt
cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Analytics Activation pattern for Fathom.Copy Skene Prompt for Cursor
Generated skene.config.ts
skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';
export default defineLoop({
type: 'retention',
opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
steps: [
{
trigger: {
type: 'schedule',
cron: '0 9 * * *' // Daily at 9 AM
},
condition: {
type: 'query',
query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
timeout: '10m'
},
action: {
type: 'email',
provider: 'resend',
template: 're_engagement',
personalization: {
name: '{{user.name}}',
lastActivity: '{{user.last_activity_at}}'
}
}
}
],
recovery: {
retries: 3,
backoff: 'exponential'
}
});