GROWTH PATTERN

Building Deployment-to-Engagement with Hetzner

Hetzner handles deployments successfully, but these technical events don't become growth opportunities to re-engage users.

Hetzner

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What's Missing in Standard Hetzner Architecture

Hetzner manages infrastructure, but deployment events don't become growth opportunities to re-engage users or celebrate technical milestones.

Standard Hetzner Flow vs Optimized Skene Flow

Standard Flow
1

User has access to Hetzner features

2

Features available but usage not monitored

3

No activation prompts for unused features

Skene Flow
1

Monitor Hetzner usage patterns and feature adoption

2

Identify users who haven't used key features

3

Trigger feature discovery emails with examples and use cases

4

Track feature adoption and send advanced usage guides

Visual comparison of the flows:

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How Skene Fixes This

This Skene configuration watches Hetzner deployment events and automatically triggers announcement emails to engaged users, turning technical events into growth opportunities.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Post-Deploy Activation pattern for Hetzner.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions