GROWTH PATTERN

Adding Retention to Laravel + Stripe Apps

Laravel + Stripe handles the initial user journey well, but drops the ball on retention by not tracking user activity patterns.

Laravel + Stripe

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What's Missing in Standard Laravel + Stripe Architecture

Without behavioral tracking in your database, you can't identify when users become inactive or when they hit growth milestones worth celebrating. Most your database setups don't include activity monitoring by default, requiring custom implementation.

Standard Laravel + Stripe Flow vs Optimized Skene Flow

Standard Flow
1

User completes onboarding

2

User activity tracked manually (if at all)

3

No automated re-engagement when activity drops

Skene Flow
1

Monitor your database 'events' table for user activity patterns via standard features

2

Detect when user becomes dormant (no activity for 7 days)

3

Trigger re-engagement email sequence with personalized content

4

Track re-engagement success and adjust campaigns

Visual comparison of the flows:

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How Skene Fixes This

The Skene infrastructure for Laravel + Stripe monitors your database event patterns and identifies when users hit milestones or become inactive. It then automatically sends targeted re-engagement sequences.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Retention Loop pattern for Laravel + Stripe.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions