GROWTH PATTERN

Building Deployment-to-Engagement with Netlify

Deployments with Netlify complete, but there's no system to notify users about updates or celebrate technical milestones.

Netlify

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What's Missing in Standard Netlify Architecture

While Netlify deploys reliably, successful deployments pass without driving user engagement or highlighting new features to active users.

Standard Netlify Flow vs Optimized Skene Flow

Standard Flow
1

User has access to Netlify features

2

Features available but usage not monitored

3

No activation prompts for unused features

Skene Flow
1

Monitor Netlify usage patterns and feature adoption

2

Identify users who haven't used key features

3

Trigger feature discovery emails with examples and use cases

4

Track feature adoption and send advanced usage guides

Visual comparison of the flows:

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How Skene Fixes This

We built a Skene Prompt that connects Netlify deployment events to user engagement. When deployments succeed, it automatically notifies active users and highlights new features.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Post-Deploy Activation pattern for Netlify.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'retention',
  opinion: 'Detect dormant users and trigger personalized re-engagement campaigns',
  steps: [
    {
      trigger: {
        type: 'schedule',
        cron: '0 9 * * *' // Daily at 9 AM
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM users WHERE last_activity_at < NOW() - INTERVAL '7 days' AND re_engagement_sent = false`,
        timeout: '10m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 're_engagement',
        personalization: {
          name: '{{user.name}}',
          lastActivity: '{{user.last_activity_at}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions