GROWTH PATTERN

Automating Churn Recovery with Paddle

Paddle creates user sessions, but doesn't connect authentication events to growth automation workflows.

Paddle

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What's Missing in Standard Paddle Architecture

Paddle creates user sessions, but lacks the infrastructure to detect when users first achieve value in your application without custom implementation.

Standard Paddle Flow vs Optimized Skene Flow

Standard Flow
1

User signs up via authentication

2

User record created in your database

3

No automatic trigger - manual follow-up required

Skene Flow
1

Watch your database 'users' table for new signups using standard API

2

Detect when user completes first key action (e.g., uploading their first file) using your database queries

3

Trigger activation email sequence via Resend with personalized onboarding

4

Track activation completion and send milestone emails

Visual comparison of the flows:

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How Skene Fixes This

This Skene Prompt installs activation detection into Paddle by watching your database tables for key user actions. When users complete their first value milestone like uploading their first file, it triggers welcome sequences and feature discovery emails.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Freemium Gating pattern for Paddle.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'activation',
  opinion: 'Detect when users complete their first key action and trigger personalized onboarding',
  steps: [
    {
      trigger: {
        type: 'database',
        table: 'users',
        event: 'insert'
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM user_actions WHERE user_id = $1 AND action_type = 'first_project_created'`,
        timeout: '5m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 'activation_welcome',
        personalization: {
          name: '{{user.name}}',
          activationLink: '{{user.activation_link}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions