Definition
The “aha moment” is the point where a user first experiences clear, personal value from your product and understands why it is useful.
Connection to activation
In many products, the aha moment and activation event are closely related or identical, but not always; some users may have an aha moment before completing your formal activation criteria.
Finding your product’s aha moment
You can identify likely aha moments by interviewing successful users and looking for the first time they felt the product “clicked” for them.
Instrumentation around those moments, such as key feature usage or workflow completion, helps you validate and refine your hypothesis.