Product-led growth glossary
A reference for product-led growth terms. Use these definitions in specs, dashboards, and conversations with product, growth, and customer success teams.
Browse key product-led growth concepts. Each term links to a dedicated article with definitions, examples, and how it relates to PLG.
10 terms · Product-led growth, onboarding, and PLG metrics
A go-to-market strategy where the product experience itself drives acquisition, activation, expansion, and retention.
The moment when a new user reaches a key milestone that strongly correlates with long-term retention or value.
The time it takes for a new user or account to experience their first meaningful outcome or “aha moment”.
A lead that has reached a usage threshold or milestone in the product that indicates high buying intent.
A guided sequence of steps that helps new users reach activation, often personalized by role, use case, or plan.
The extent to which users discover, try, and consistently use specific features in your product.
Revenue from existing customers through increased usage, seat expansion, upsells, or cross-sells.
A group of users or accounts who started using your product in the same period and whose retention you track over time.
The moment when a user first experiences clear, personal value from your product.
A signup flow where users can start using the product without needing to talk to sales first.