Starting small with a pilot
Instead of trying to flip the whole company to PLG at once, start with a narrow pilot: a single product area, segment, or self-serve tier.
Use the pilot to prove that a self-serve motion can bring in high-intent accounts that sales can later expand.
Aligning product, growth, and sales
PLG requires shared definitions for activation, qualified usage, and handoff points to sales.
Work with sales to define when a product-qualified lead (PQL) should transition to human touch, and what product context they need.
Using Skene for a PLG rollout
Skene helps by creating clear onboarding journeys and milestones that everyone can see and measure.
As you refine your PLG motion, you can update journeys and immediately see how activation and time-to-value respond.