Definition
A product-qualified lead (PQL) is a lead whose in-product behavior indicates high buying intent, such as reaching a usage threshold or completing a key workflow.
Examples of PQL signals
Examples include: inviting multiple teammates, hitting plan limits, or consistently returning to core value-driving features.
Building a PQL model
A useful PQL model combines quantitative usage thresholds (such as number of projects, events, or seats) with qualitative fit data such as role or company size.
Over time you can refine your PQL model by comparing which behaviors show up most often in accounts that convert or expand.