Learn product-led growth
Learn the core concepts of product-led growth, from activation and onboarding journeys to outcome-based pricing and analytics, with examples from how Skene works.
How to use this knowledge base
Start with the guides if you are designing or updating your PLG motion. Use the glossary when you need a precise definition, and the FAQ when you want quick answers that connect concepts back to implementation in tools like Skene.
Guides for product-led growth teams
A practical starting point for designing onboarding journeys, measuring activation, and connecting PLG mechanics to your codebase.
What product-led growth means in practice, when it makes sense, and how it changes how you build and ship.
Foundations
How to map milestones, define roles, and connect onboarding steps to events in your product.
Onboarding
How to define and measure activation, time-to-value, and completion rates for key journeys.
Metrics
How to link pricing to successful outcomes in a product-led motion, and what to measure to make it work.
Pricing
How to introduce product-led growth in an organization that has historically relied on sales-led motions.
Change management
A detailed explanation of product-led growth (PLG), how it works, and how it compares to traditional sales-led approaches.
Foundations
Practical first steps for introducing product-led growth in your product, even if you are starting from a sales-led motion.
Getting started
Glossary of product-led growth terms
Short, practical definitions for key PLG concepts. Use them in your internal docs, analytics discussions, and product specs.
Showing 4 of 10 terms
View full glossary →- A go-to-market strategy where the product experience itself drives acquisition, activation, expansion, and retention.
- The moment when a new user reaches a key milestone that strongly correlates with long-term retention or value.
- The time it takes for a new user or account to experience their first meaningful outcome or “aha moment”.
- A lead that has reached a usage threshold or milestone in the product that indicates high buying intent.
Frequently asked questions about product-led growth
Answers to common questions about PLG, onboarding, and how tools like Skene help you operationalize the strategy.