Start small with one journey
Instead of trying to “do PLG” everywhere at once, pick a single journey, such as onboarding for a key role or use case.
Define a clear activation milestone for that journey, instrument it, and make sure new users are guided toward that outcome.
Instrument activation and time-to-value
Measure how many users reach activation and how long it takes them to get there. These are your baseline PLG metrics.
Once you have baseline numbers, you can try improvements to onboarding, documentation, or product flows and see whether activation and time-to-value improve.
Layer sales and success on top of PLG
PLG does not remove the need for sales or customer success. Instead, it changes when they get involved and what information they have.
You can use product signals such as completed onboarding, active projects, or team invites to decide when to reach out to accounts.
Using Skene to get started with PLG faster
Skene can automatically propose onboarding journeys and milestones based on your existing codebase, which saves time compared to designing everything manually.
Because Skene also tracks completion and time-to-value for these milestones, you can quickly see whether your first PLG experiments are working.