What is product-led growth?
Product-led growth (PLG) is a go-to-market strategy where the product experience itself drives acquisition, activation, expansion, and retention.
Instead of relying mostly on sales calls, demos, and campaigns, teams design journeys, milestones, and value moments that guide users to success directly inside the product.
When PLG makes sense
PLG is strongest when individual users or small teams can start using your product on their own, reach value quickly, and grow usage over time.
Typical signs that PLG may fit: self-serve use cases, short time-to-value, repeatable onboarding steps, and clear signals of product usage that correlate with revenue.
How PLG differs from sales-led motions
In a sales-led motion, most discovery, qualification, and education happens in meetings and demos. In PLG, users discover value directly through the product experience.
You can still keep an enterprise sales motion on top of PLG, but humans focus on higher-intent accounts that have already shown strong product usage signals.
How Skene fits into product-led growth
Skene reads your codebase and automatically generates onboarding journeys, milestones, and analytics. That means you can get PLG infrastructure without manually building every tour and report.
Instead of wiring every step by hand, you define the outcomes that matter, and Skene keeps your PLG mechanics aligned as your product evolves.
Getting started with PLG in practice
A practical way to start is to pick one key journey, define a clear activation milestone, and instrument that path end-to-end.
As you ship more PLG experiments, you can expand into additional journeys and roles while reusing the same core concepts and metrics.