Defining activation for your product
Activation is the point where users experience the first meaningful outcome from your product. The exact definition depends on your product and audience.
Choose a definition that is observable, specific, and closely linked to long-term retention or revenue.
Understanding time-to-value
Time-to-value measures how long it takes new users or accounts to reach activation. Shorter time-to-value usually correlates with higher conversion and retention.
Track time-to-value across segments so you can see where users are getting stuck in onboarding journeys.
How Skene helps you measure PLG metrics
Skene connects milestones and journeys to analytics, so activation, completion rates, and time-to-value are measured automatically.
Instead of manually wiring events for every step, you define the milestones that matter and Skene keeps dashboards in sync as journeys evolve.
Looking at activation and time-to-value together
Activation rate alone can hide problems if it takes too long for users to get there; combining activation with time-to-value gives a fuller picture.
You can often unlock better growth by reducing time-to-value even if your overall activation definition stays the same.