Definition
Feature adoption measures whether users are discovering and repeatedly using specific capabilities in your product.
Why feature adoption matters in PLG
In PLG, feature adoption is a key signal of whether users are progressing beyond initial activation into deeper value.
It also informs roadmap and pricing decisions, since heavily adopted features often justify premium plans or add-ons.
How to measure feature adoption
You can measure feature adoption using both breadth (how many accounts use a feature) and depth (how often they use it over time).
Segmenting adoption by plan, role, or acquisition channel helps you understand which features are driving value for which users.