PLG glossary

Onboarding journey

A guided sequence of steps that helps new users reach activation, often personalized by role, use case, or plan.

Definition

An onboarding journey is the structured path a new user follows to reach activation in your product.

It usually combines in-product prompts, checklists, and contextual help to guide users through critical setup and first-use steps.

What makes a good onboarding journey

Effective onboarding journeys are opinionated, short, and aligned to clear activation milestones.

They avoid overwhelming users with every feature and instead focus on leading them to the first meaningful outcome.

Onboarding journeys and Skene

Skene builds onboarding journeys directly from your codebase, creating guided paths for each role or use case and tying them to analytics.

This helps you keep journeys up to date as the product evolves, without manually editing tours every time you ship a change.

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