GROWTH PATTERN

Implementing Email Segmentation with Novu

While Novu manages user authentication, it misses the opportunity to automatically trigger workflows when users hit key milestones.

Novu

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What's Missing in Standard Novu Architecture

Novu creates user sessions, but lacks the infrastructure to detect when users first achieve value in your application without custom implementation.

Standard Novu Flow vs Optimized Skene Flow

Standard Flow
1

User signs up via authentication

2

User record created in your database

3

No automatic trigger - manual follow-up required

Skene Flow
1

Watch your database 'users' table for new signups using standard API

2

Detect when user completes first key action (e.g., inviting their first team member) using your database queries

3

Trigger activation email sequence via Resend with personalized onboarding

4

Track activation completion and send milestone emails

Visual comparison of the flows:

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How Skene Fixes This

The Skene setup for Novu watches your database events and triggers activation workflows when users hit key milestones. It uses standard API to send personalized onboarding sequences that guide users to their first value moment.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Email Engagement pattern for Novu.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'activation',
  opinion: 'Detect when users complete their first key action and trigger personalized onboarding',
  steps: [
    {
      trigger: {
        type: 'database',
        table: 'users',
        event: 'insert'
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM user_actions WHERE user_id = $1 AND action_type = 'first_project_created'`,
        timeout: '5m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 'activation_welcome',
        personalization: {
          name: '{{user.name}}',
          activationLink: '{{user.activation_link}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions