GROWTH PATTERN

Building Engagement-Based Campaigns with Resend

Resend creates user sessions, but doesn't connect authentication events to growth automation workflows.

Resend

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What's Missing in Standard Resend Architecture

Without an infrastructure layer listening to your database events, you rely on manual cron jobs or messy webhooks to track when users reach their first value milestone. Most setups require custom code to detect activation.

Standard Resend Flow vs Optimized Skene Flow

Standard Flow
1

User signs up via authentication

2

User record created in your database

3

No automatic trigger - manual follow-up required

Skene Flow
1

Watch your database 'users' table for new signups using standard API

2

Detect when user completes first key action (e.g., creating their first document) using your database queries

3

Trigger activation email sequence via Resend with personalized onboarding

4

Track activation completion and send milestone emails

Visual comparison of the flows:

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How Skene Fixes This

We created a Skene configuration that tracks user progress after signup and automatically sends milestone emails when users complete key actions like creating their first document in Resend.

Implementation Comparison

Using Skene Infrastructure

Install via Prompt

cursor.mdc
@task: Initialize Skene.
@action: Analyze my local code, validating subscription via `npx skene login`, and generate `skene.config.ts` to implement the Email Engagement pattern for Resend.

Copy Skene Prompt for Cursor

Generated skene.config.ts

skene.config.ts
// skene.config.ts - The Automated Way
import { defineLoop } from '@skene/sdk';

export default defineLoop({
  type: 'activation',
  opinion: 'Detect when users complete their first key action and trigger personalized onboarding',
  steps: [
    {
      trigger: {
        type: 'database',
        table: 'users',
        event: 'insert'
      },
      condition: {
        type: 'query',
        query: `SELECT * FROM user_actions WHERE user_id = $1 AND action_type = 'first_project_created'`,
        timeout: '5m'
      },
      action: {
        type: 'email',
        provider: 'resend',
        template: 'activation_welcome',
        personalization: {
          name: '{{user.name}}',
          activationLink: '{{user.activation_link}}'
        }
      }
    }
  ],
  recovery: {
    retries: 3,
    backoff: 'exponential'
  }
});

Frequently asked questions