The event that marks when a new user reaches first value. Usually one of the most-watched metrics in product orgs.
About this term
This page is part of the Skene analytics instrumentation glossary. Use it as a reference when writing specs, dashboards, or playbooks.
Canonical glossary index: /resources/glossary
An activation event is the explicit signal that a new user did the thing your product is for: first project created, first message sent, first dashboard built. Teams set up onboarding to drive users toward this event and watch the rate of activation as a leading indicator.