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Resources / Glossary

Customer Data Platform (CDP)

A tool that ingests events from your app and fans them out to multiple downstream destinations. Segment, RudderStack, Hightouch Events.

Tools

About this term

This page is part of the Skene analytics instrumentation glossary. Use it as a reference when writing specs, dashboards, or playbooks.

Canonical glossary index: /resources/glossary

Glossary

Glossary

Analytics callEvent namePayload (event properties)Identify callEvent taxonomyInstrumentation surfaceBaseline manifestInstrumentation driftSemantic diffRemoved eventRenamed eventMoved eventAltered payloadConditional firing changeCustomer Data Platform (CDP)Schema registryMCP (Model Context Protocol)Coding agentSide effectFunnelConversion eventActivation eventCohort

Definition

A CDP sits between your app and your downstream analytics tools. You send events to the CDP once, and it forwards them to PostHog, Mixpanel, Amplitude, your warehouse, your CRM, and so on. The point is to instrument once and route everywhere.

Where Skene fits

Skene reads the calls into the CDP - typically `analytics.track(...)` for Segment, `rudderanalytics.track(...)` for RudderStack. The CDP's downstream fan-out does not change the validation problem: if the call into the CDP breaks, every destination breaks at once.

Related terms

  • Analytics call
  • Instrumentation surface
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