Resources / Glossary

Customer Data Platform (CDP)

A tool that ingests events from your app and fans them out to multiple downstream destinations. Segment, RudderStack, Hightouch Events.

Tools

About this term

This page is part of the Skene analytics instrumentation glossary. Use it as a reference when writing specs, dashboards, or playbooks.

Canonical glossary index: /resources/glossary

Definition

A CDP sits between your app and your downstream analytics tools. You send events to the CDP once, and it forwards them to PostHog, Mixpanel, Amplitude, your warehouse, your CRM, and so on. The point is to instrument once and route everywhere.

Where Skene fits

Wherever your events originate in code, the write that produces them is what Skene checks against your schema. If your events flow through a CDP, the same logic applies: if the write that sends them breaks, every downstream destination breaks at once.