Definition
The event name is the value your write records to identify the event, usually a `name` column: `supabase.from('events').insert({ name: 'checkout_completed', ... })`. Queries group occurrences by exact string match. `checkout_completed` and `checkoutCompleted` are different events even when they describe the same user action.
Common conventions
Most teams pick one casing convention (snake_case is the most common, and it matches typical Postgres column naming) and stick to it. The choice matters less than consistency. Renames after the fact split funnels.