Definition
Free trials give users full or nearly full access to the product for a limited time window before requiring payment.
Freemium models provide an always-free tier with constraints such as limited seats, features, or usage.
Tradeoffs between free trial and freemium
Free trials concentrate evaluation into a shorter time period and can create clearer upgrade moments, but they require users to move fast.
Freemium models can drive wider top-of-funnel adoption and long-tail usage, but they require careful limits so that value is real while still leaving room for paid expansion.
How Skene fits into free trial and freemium decisions
Skene can help you see how activation, time-to-value, and feature adoption differ between free and paid cohorts.
Those insights make it easier to decide where to put limits, which milestones to gate, and when to prompt upgrades.