Definition
CAC = (Sales + Marketing Costs) ÷ New Customers.
CAC payback
Healthy SaaS targets 12–18 months or less.
Customer acquisition cost (CAC)
CAC is total sales and marketing cost divided by new customers acquired. PLG often has lower CAC than sales-led models.
AcquisitionAlso called: CAC, Acquisition cost, CPA
About this term
This page is part of the Skene PLG glossary. Use it as a reference when writing specs, dashboards, or playbooks.
Canonical glossary index: /resources/glossary
