Definition
CAC = (Sales + Marketing Costs) ÷ New Customers.
CAC payback
Healthy SaaS targets 12–18 months or less.
PLG term
Customer acquisition cost (CAC)
CAC is total sales and marketing cost divided by new customers acquired. PLG often has lower CAC than sales-led models.
Acquisition
Also called: CAC, Acquisition cost, CPAAbout this term
This page is part of the Skene PLG glossary. Use it as a reference when writing specs, dashboards, or playbooks that rely on this concept.
Canonical glossary index: /resources/glossary