Skene
PLG term

North star metric

A single metric that best captures the long-term value your product creates for customers and your business.

Metrics
About this term

This page is part of the Skene PLG glossary. Use it as a reference when writing specs, dashboards, or playbooks that rely on this concept.

Canonical glossary index: /resources/glossary

Definition

A north star metric is the primary metric your team uses to represent delivered customer value over time.

It should be tightly linked to both customer outcomes and business outcomes, not just short-term activity.

The role of a north star metric in PLG

In PLG, a clear north star metric helps align product, growth, and sales teams around the same definition of success.

Activation, time-to-value, and expansion metrics often support the north star metric as leading indicators.

Using Skene to support your north star metric

Skene turns onboarding journeys and milestones into measurable events, which can be rolled up into your north star metric.

As you refine your journeys, Skene keeps the measurement layer in sync so your north star stays grounded in real usage.