Definition
A PLG funnel is a structured view of how users move from discovering your product to activating, engaging, and eventually expanding their usage.
Instead of focusing only on marketing or sales stages, a PLG funnel is anchored in in-product milestones and behaviors.
Common stages in a PLG funnel
Typical PLG funnel stages include: acquisition, signup or self-serve signup, onboarding, activation, feature adoption, and expansion.
Many teams also add intermediate stages such as “aha moment” or PQL creation, depending on their product.
PLG funnels and Skene
Skene helps define PLG funnels by turning your codebase into journeys and milestones that can be measured end-to-end.
Because those milestones are wired into analytics, you can see where users drop off in the PLG funnel without manually rebuilding dashboards for every change.