Definition
Product-led growth (PLG) is a strategy where the product experience is the primary driver of growth. Users can discover, try, and expand usage with minimal friction and without needing heavy sales involvement.
Why it matters
PLG can reduce acquisition costs, shorten sales cycles, and create more aligned product and go-to-market teams. It works best when users can reach value quickly on their own.
Examples of PLG in practice
Developer tools, analytics products, and collaboration software often use PLG: individuals or small teams can start for free, reach value quickly, and then expand usage across their organization.
Common patterns include free tiers, generous trials, and in-product prompts that encourage inviting teammates or connecting data sources.
How Skene supports product-led growth
Skene turns your codebase into PLG infrastructure by generating onboarding journeys, milestones, and analytics that evolve as you ship.
Instead of treating PLG as a separate project, Skene keeps your product experience, journeys, and metrics aligned as the product changes.
Implementation notes
- Start by defining one or two activation milestones and instrumenting them end-to-end instead of trying to “be PLG” everywhere at once.
- Use product signals (completed onboardings, repeat use of value-driving workflows, team invites) to decide when humans should reach out.