Definition
Self-serve signup is a flow where users can create an account and start using the product without human intervention from sales or support.
Role in product-led growth
Self-serve signup is foundational for many PLG motions because it reduces friction at the top of the funnel and feeds a steady stream of potential product-qualified leads.
Best practices for self-serve signup
Reduce the number of required fields to the minimum needed to get users into the product, and collect additional context later through progressive profiling.
Offer modern authentication options such as SSO or OAuth where appropriate, and make sure the first screen after signup leads directly into a meaningful onboarding journey.