Definition
A product usage signal is a pattern in how users interact with your product that tells you something meaningful about their intent or health.
Examples include hitting usage limits, repeatedly using a key feature, or suddenly dropping activity.
Examples of product usage signals in PLG
Positive signals: completing onboarding journeys, inviting teammates, or consistently returning to core workflows.
Risk signals: declining logins, abandoned onboarding, or decreasing use of value-driving features.
Product usage signals and Skene
Skene ties journeys and milestones directly to analytics so you can define and monitor product usage signals with less custom wiring.
Those signals can then power PQL models, health scores, and proactive success playbooks.