Definition
Churn rate is the percentage of customers or revenue lost, typically measured monthly or annually.
Types of churn
Voluntary churn: Customer actively cancels.
Involuntary churn: Payment failure.
PLG term
Churn rate
Churn rate measures the percentage of customers or revenue lost over a given period. In PLG, churn is often tied to activation—users who never reach value are most likely to churn.
Retention
Also called: Customer churn, Logo churn, Revenue churnAbout this term
This page is part of the Skene PLG glossary. Use it as a reference when writing specs, dashboards, or playbooks that rely on this concept.
Canonical glossary index: /resources/glossary