Definition
Users start with premium, downgrade to free if they do not pay.
Why it works
Loss aversion: People avoid losing what they have.
PLG term
Reverse trial
Reverse trials show users what they will lose rather than gain, leveraging loss aversion psychology.
Pricing
Also called: Opt-out trial, Premium-first trialAbout this term
This page is part of the Skene PLG glossary. Use it as a reference when writing specs, dashboards, or playbooks that rely on this concept.
Canonical glossary index: /resources/glossary